In order to understand how Bulgarian public marketplaces went into decline one needs to consider how people are constrained to certain economic niches, social milieus, and regions of space in the city. The re/production of urban inequalities has many faces. Here I will track how social inequalities become spatialised in the geographies of fresh food and fruit & veg provision. I will show how humans, practices, products, places and perceptions are continually sorted to produce spatial patterns of inequality in the city. I focus on the wide-ranging impact of a single piece of policy championed by Sofia’s politicians in 2006, which instituted a regime of continuous commodification at the public marketplace.